Ambassador Alert: Krafton India, Van Heusen, BigMuscles

Krafton India onboards Deepika Padukone as brand ambassador for BGMI

Krafton, makers of Battlegrounds Mobile India (BGMI) has partnered with Deepika Padukone to the world of BGMI. This exclusive one-year collaboration will see Deepika Padukone as the brand ambassador of BGMI, ushering in a new era of gaming and entertainment. 

As part of this exciting collaboration, she will soon be featured as a playable character in BGMI, with two distinct character skins representing her iconic style and persona.

This partnership with Deepika Padukone is yet another milestone in the company’s commitment to bringing immersive gaming experiences tailored for Indian players.

“We are excited to partner with Deepika Padukone, a Global Ambassador & Icon to create unforgettable moments for our players. This collaboration is an endeavour to push boundaries and deliver fresh experiences for BGMI fans. By bringing together the worlds of gaming and entertainment with the biggest star Deepika Padukone at its forefront, we aim to create a truly immersive and engaging world within BGMI,” says Sean Hyunil Sohn, CEO, Krafton India.

"It is a thrilling opportunity to embark on this new chapter with the BGMI family,” shares Deepika Padukone. “Gaming has become a cultural phenomenon in India, and I'm excited to connect with the incredible energy of the gaming community. It's an honour to be a part of something so dynamic and engaging. I look forward to seeing how my fans react to the in-game avatar and exclusive items!"

Van Heusen names Taapsee Pannu as its ambassador for women's fashion

Van Heusen has associated with Taapsee Pannu, as its new brand ambassador.

The ‘Lead Every Role’ campaign by Van Heusen is a perfect showcase of Van Heusen’s versatile modern fashion and Taapsee’s impactful personality. The campaign will be featured prominently across leading digital platforms.

Commenting on this association, Abhay Bahugune, chief operating officer, Van Heusen, states, “We are committed to being the force multiplier for modern, discerning women. We are excited to have Taapsee on board as she truly represents the ambitious and relentless woman of today. Taapsee is a seamless fit for Van Heusen as she has a confident personality and a strong personal mission, much like many of Van Heusen's women customers. This is a great leap for the brand to be able to live up to the mantle of being India’s leading western wear brand for women.”

Commenting on her association with Van Heusen, Taapsee Pannu says, “I’m extremely happy and thrilled to be the new face of Van Heusen because I feel this brand truly represents today’s modern Indian woman who is ambitious and self-made. Van Heusen has versatile and fashionable offerings, and I am super glad to be part of the Lead Every Role campaign, as this concept is extremely close to my heart.”

BigMuscles powers up the idea of 'Hustle Banaye Muscles' with Nora Fatehi

BigMuscles Nutrition has named Bollywood actress Nora Fatehi as its new brand ambassador. A fitness & fashion icon for many, Nora’s onboarding was announced alongside the launch of a campaign titled ‘Hustle Banaye Muscles’, which encourages everyone to chase their fitness goals through an intense physical workout routine. A music video, directed by filmmaker-director Farah Khan, has also been released as part of the campaign, wherein Nora can be seen hustling it out in a gym, showcasing the efforts that go behind her effortless on-screen persona. Both BigMuscles and Nora embody the belief to prioritize one's personal health and fitness to emerge as the winner, and this makes the collaboration a natural unison.

“Nora Fatehi is one of the most iconic figures in the Indian entertainment industry, who personifies individual fitness while inspiring millions to chase their health and fitness goals. We are elated that along with cricketing icon Hardik Pandya, multi-talented Nora Fatehi is endorsing BigMuscles’ mission of aiding the nutritional needs of fitness enthusiasts across the country. Nora as our new brand face perfectly syncs with our ethos of supporting individuals who strive to achieve remarkable fitness growth. The ‘Hustle Banaye Muscles’ campaign further aims at conveying a message that nothing can be achieved without hard work,” comments BigMuscles Nutrition founder Suhel Vats.

Fatehi too echoed the sentiments saying, “BigMuscles has over the decades emerged as the biggest powerhouse in the fitness and wellness domain, and I am really excited to be a part of their inspiring journey. Fitness and hard work have been the basic principles of my life and this association gives me an opportunity to amplify the message of ‘Hustle Banaye Muscles’ to all my fans and the ever-growing fitness enthusiast community. I am hopeful that this fruitful partnership would go a long way.”

The Farah Khan-directed 1-minute video, featuring Nora released as part of the association, has been creatively designed by Ogilvy India. It promotes BigMuscles' flagship product Premium Gold Whey Protein.