Account Wins: Oasis Fertility-Qoruz , Waaree Energies-Carat India

Oasis Fertility partners with Qoruz to optimise its influencer marketing efforts

Qoruz has partnered with Oasis Fertility, a healthcare provider specialising in fertility treatments. This collaboration is set to redefine digital engagement strategies within the fertility sector by integrating Qoruz's robust influencer marketing solutions with Oasis Fertility's expert medical services. The partnership aims to deploy targeted influencer marketing campaigns that will amplify awareness and educate the public on available fertility treatments, ultimately bridging the gap between potential patients and advanced healthcare solutions. 

Praanesh Bhuvaneswar, Co-founder and CEO of Qoruz shares, "At Qoruz, we are dedicated to enhancing how brands communicate and resonate with their audiences through effective influencer collaborations. Our partnership with Oasis Fertility reflects this commitment, providing them with access to our platform's advanced analytics and strategic insights. This collaboration enables Oasis to efficiently leverage our tools in the vital field of reproductive health, ensuring they can offer reliable and empathetic guidance to those seeking fertility solutions."

Soumyadip Chatterjee, Chief Marketing Officer at Oasis Fertility adds "Our partnership with Qoruz marks a pivotal step in our journey. Qoruz has been integral to our influencer marketing strategy, aiding us from identification to ROI metrics. By leveraging their advanced analytics, we have effectively reached the right key opinion leaders and those in need of fertility assistance. Looking ahead, this partnership promises to further enhance our reach and effectiveness, allowing us to connect with our audience in increasingly impactful ways."

By leveraging Qoruz’s precision in identifying and managing influencer collaborations, Oasis Fertility intends to extend its reach, offering support and expert guidance to more individuals and couples navigating the challenges of infertility. The collaboration between Qoruz and Oasis Fertility reflects a shared commitment to use ethical and data-driven influencer marketing strategies to reach individuals in need of fertility solutions, ensuring high-quality information and support is accessible.

Waaree Energies appoints Carat India as its media partner

Carat, the media agency from dentsu India, has been awarded the television media mandate for Waaree Energies, with the aim to amplify its brand presence.

As per the mandate, Carat will oversee the brand's television media across India exclusively. They will also support in strategising and planning other traditional media and buying for print, radio and digital. Furthermore, OOH will be executed by Posterscope, the OOH specialist agency from dentsu India. Carat aims to enhance the brand's visibility across diverse media channels through its data-driven capabilities. We believe the agency is poised to develop innovative campaigns that resonate with the target audience and aims to solidify Waaree Energies' position as a renewable energy brand in the market.

This collaboration will underscore the network's commitment to fostering environmentally conscious solutions and driving positive change toward a more sustainable future. 

According to Nilesh Malani, Chief Marketing Officer, Waaree Energies, “Selection of Carat as our media partner is a choice intended to amplify our brand's impact and to contribute towards promotion of sustainable advancements in India. We have confidence in Carat India's ability to create imaginative and visually appealing campaigns that will help us connect with our target audience, thereby reinforcing our commitment to expediting the clean energy transition in India and facilitating positive transformations for a more environmentally friendly future.”

Commenting on the partnership, Anita Kotwani, CEO, Media, South Asia, dentsu, says, “It is an absolute privilege and honour to join hands with Waaree Energies Limited and contribute to their growth journey in India. This partnership marks a pivotal moment, where our expertise and dedication merge with Waaree Energies Limited’s vision and ambition. Together, we believe that we are poised to achieve milestones and drive growth, emphasizing our commitment to delivering quality in every aspect of our collaboration.”

Sanchayeeta Verma, CEO, Carat India, expresses, “Waaree Energies Limited is one of India’s largest manufacturers of solar PV modules and a global player. We believe that it has an important role towards India’s net zero goals. At Carat, we are deeply committed to this as it is a vital priority in dentsu’s Business to Business to Society B2B2S goals. Moreover, we believe that our expertise will be pivotal in realizing Waaree Energies Limited's vision: delivering cost-effective sustainable energy solutions across the market. We are extremely delighted to come on board as ‘Partners on Record’ of Waaree Energies Limited.”