Account Wins: Glad U Came-Eze Perfumes, Crescent-Domin8 Athleisurewear, Asymmetrique-Laljee Godhoo & Company

Glad U Came wins PR mandate for Eze Perfumes 

Glad U Came has secured the PR mandate for Eze Perfumes, a luxury perfumes brand. Sawai Fragrances is the parent company of Eze Perfumes. As the official PR partner, Glad U Came's responsibility encompasses amplifying awareness and visibility of the brand, while handling brand enhancement and influencer engagement for the brand. 

Glad U Came is known for combining its extrinsic knowledge of the industry and top-notch media relations. The agency’s key responsibilities will include strategic counselling and planning, an integrated communication programme that includes strategic media and influencer engagements, and building an influential community for the brand.

Leveraging Sawai Fragrances' 75+yrs expertise in perfume manufacturing, Eze Perfumes brings the rich tapestry of Indian fragrance with a modern sensibility to consumers while being. 

On winning the mandate, Maddie Amrutkar, Founder of Glad U Came shares, "Eze's unique selection of fragrances and packaging is a game-changer. Our PR strategy will focus on educating consumers about these unique creations and establishing Eze as a leader in the global fragrance space."

Crescent Group secures digital mandate for Domin8 Athleisurewear 

Crescent Group has won the digital mandate for Domin8 Athleisurewear in India. As part of the mandate, the agency will handle the fashion brand’s end-to-end digital responsibilities, which include overall strategy and management. 

The agency will fortify Domin8 Athleisurewear's digital persona through performance marketing, influencer marketing and pre and post-content production management. Planning for the leading athleisure brand’s upcoming seasons will also be undertaken. 

Alex Raphel, Managing Partner, Domin8 says, "We are thrilled to join hands with Crescent as our branding and digital partner. As Domin8 plans to quadruple its e-commerce business and establish an offline presence later this year, brand positioning is pivotal for our growth. Crescent's expertise will help us achieve our ambitious goals and solidify our position in the market." 

Sharing his perspective, Aman Sharma, Director of Strategy, Crescent Group says this collaboration was eagerly awaited, “We are thrilled to be working alongside Domin8 and are committed to supporting them on their growth journey. The brand’s thoughts and commitment to quality and comfort align perfectly with our values. We are excited to create captivating social media marketing initiatives that leverage digital platforms effectively and create a meaningful impact across geographies.” 

Asymmetrique wins digital mandate for Laljee Godhoo & Company

Asymmetrique has secured the digital mandate for Laljee Godhoo & Company. This strategic partnership aims to amplify Laljee Godhoo & Company’s digital footprint and elevate its brand awareness in the competitive Indian market. The mandate will be handled from the agency’s Mumbai office.

As part of the mandate, Asymmetrique will devise and execute comprehensive digital marketing strategies tailored to amplify the brand’s reach and overall engagement. The agency will be creating engaging content and managing the company’s social media platforms for an enhanced digital footprint. The agency will also focus on improving Laljee Godhoo & Company’s online visibility through SEO and SEM initiatives. 

Laljee Godhoo & Company has chosen to partner with Asymmetrique, recognising their profound industry expertise and shared vision. This collaboration aims to strategically harness Asymmetrique's capabilities to drive significant brand growth and establish a stronger market presence for Laljee Godhoo & Company.

Speaking on the partnership, Nitin Gupta, Founder and MD of Asymmetrique states, “Laljee Godhoo is popular amongst consumers with its trademark LG Hing, which is a staple in millions of Indian kitchens. The growing challenge for the brand however, is to stand out amongst competitors for its quality,  purity, and legacy. Asymmetrique brings to Laljee Godhoo the expertise and sophistication of brand-building, along with deep cross-media execution capabilities.”

Riddhi Merchant, a Partner at Laljee Godhoo & Company adds, “Asymmetrique’s deep understanding of the digital landscape and their proven track record make them the ideal partner for us. We believe this collaboration will help us reach a new generation of consumers while staying true to our brand heritage.”