Aaj Tak To Launch Sudhir Chaudhry's Show On July 19

Aaj Tak announces show to be hosted by its Consulting Editor Sudhir Chaudhary will be launched on July 19 at 9 pm. The channel announces the launch date of the show through a tweet. 

The channel has been teasing about the show, with hints that it has been named ‘Black & White. As part of the promotions, the channel intermittently turns black & white to tease the new show. 

The launch of the show follows an innovative user-driven campaign #AskSudhir on Aaj Tak. As part of the campaign, Chaudhary asked for ideas for his new show. The campaign attracted over 3 lakh WhatsApp messages, 1.2 lakh listens on Twitter Spaces, and 75000 Tweets. This was followed by another campaign that asked viewers to guess the name of the show where Sudhir was seen giving out some hints and the campaign saw the participation of over 2 lakh people.