The global expansion requires a mix of research, localisation, flexibility and patience, says Johnson
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"Akind represents a significant milestone in Tira’s journey," says Isha Ambani
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While such tactics can provide short-term gains, a myopic focus on discounts may unknowingly undermine a brand's long-term value proposition and erode its brand equity
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The forum on 1 May 2024 honoured India’s top D2C brands at Radisson Blu Plaza, Delhi Airport
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