The Swiggy-Zomato spew generated over 120 million views and counting collectively, with Blinkit and Instamart commanding over 70 per cent of the market share in quick commerce, writes Samyukta Iyer, Brand Consultant & Executive Coach in her special column, from a yoke to a woke marketer
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The Zomato board has approved the subscription of up to 600 equity shares of Byondnxt at a price of Rs 10 per share
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Soni resigned from her role due to increased professional commitments
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With the rise of moment marketing, extensively seen during the T20 World Cup, the consecration of Ram Mandir, Chandrayaan 3 and more, marketers balance opportunity and risk in this woke generation of digital natives
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If the transaction goes through, it will be one of Zomato's largest acquisitions after acquiring Uber Eats in 2020 and taking over Blinkit in 2021 in an all-stock deal for Rs 4,447 crore
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