Articles for Premiumisation

Festive FOMO: Psychology Behind Balancing Urgency With Value
Festive FOMO: Psychology Behind Balancing Urgency With Value

Non-metro shoppers drive 85 per cent of festive sales as brands pivot from traditional flash sales to AI-powered personalisation. Premium segment growth and sustainability concerns force brands to rethink traditional festive marketing playbook, reveals industry experts

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Unlocking The Potential Of Premiumisation: Decoding The New Age Consumer

Capturing the premium segment requires a nuanced understanding of shifting consumer values, effective communication strategies and agile responses to market dynamics

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