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The affidavit to the Supreme Court proposes a trial period leading up to the final decision and exemptions, proposing a unified Self Declaration Mandate (SDC) for all media
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The ministry refuses to extend the June 18 deadline or alter the Supreme Court order, leaving advertisers and agencies grappling with an 'impossible' compliance burden
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As TRAI nears finalising the National Broadcast Policy, industry players call for excluding OTT, online gaming, and other digital services from its scope
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