The account was estimated to be worth Rs 600 crore in earlier reports
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GroupM and Dentsu were two other media investing companies vying for the account
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Digital media is expected to witness a robust 15.9 per cent growth
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While the advertising and media businesses have been in constant flux, the core principles of creativity, emotional resonance and meaningful engagement remained intact at the Cannes Lions 2024, explains Joshi
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OMD Worldwide is the Cannes Lions Media Network of the Year 2024, while PHD Worldwide takes the second place
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Ogilvy Mumbai and Rapport Outdoor Advertising, and DDB Mudra Group Mumbai make it from India
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Industry experts came together to discuss the impact of influencers in cinema and more
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In India, the brand's spent on media is between Rs 150 and Rs 180 crore
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The agency will offer a full suite of services, including creative, strategy, media, and consulting, with social at the centre of it all
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This will provide brands worldwide with extensive access to valuable advertising opportunities, including home screen placements and the vast array of Free Ad-supported Streaming TV (FAST) channels
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