Articles for Insight Cosmetics

Festive Shopping Trends: What's Hot This Year?
Festive Shopping Trends: What's Hot This Year?

As India sees a 47 per cent spending surge this festive season, driven by millennials, digital-first strategies and gifting trends, brands gear up to capitalise on the surge

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Why Brands Are Betting Big On Digital Ads This Festive Season?
Why Brands Are Betting Big On Digital Ads This Festive Season?

With consumer behaviour shifting online, digital ad spends is skyrocketing. From personalisation to hyperlocal relevance, brands are reinventing their marketing playbook to thrive and cut through the festive noise

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