Articles for D2C

D2C Marketing Myopia: How A Narrow Focus On Discounts Can Undermine Brand Value

While such tactics can provide short-term gains, a myopic focus on discounts may unknowingly undermine a brand's long-term value proposition and erode its brand equity

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BW Businessworld Hosts 2nd Edition Of D2C Conclave In Association With BW Marketing World

The forum on 1 May 2024 honoured India’s top D2C brands at Radisson Blu Plaza, Delhi Airport

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