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The OOH players argue 2022 policy valid until 2031 and cite potential financial losses; new restrictions threaten existing investments and future growth
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BMC gives a two-week extension for public suggestions on the OOH policy, addressing concerns from Indian Railways and video ad stakeholders
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Citing an extension of 8-10 days, a formal notification in this regard is expected later today
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In addition, it has proposed an eight-second interval between two images broadcast on digital hoardings
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