BMC Draft Rules To Limit Video Ads On DOOH

Digital video commercials are expected to be limited by the draft OOH (out-of-home) guidelines from BMC (Brihanmumbai Municipal Corporation), according to media sources. In addition to proposing an eight-second interval between two images broadcast on digital hoardings, the civic council is expected to entirely limit movies. Before this, the city's 67 digital hoardings were mandated to be turned off after 11 p.m. by BMC. Furthermore, until the committee develops these thorough standards, no new permits for digital hoardings will be issued.

The building proposal department of the local body will likely require authorisation before anybody can install a hoarding in the city, according to the soon-to-be-announced hoarding policy. At the moment, only the civic licence department can approve these hoardings.

The rule might also forbid hoardings from being built on sidewalks or the right-of-way.

When an alleged unlawful hoarding in Mumbai's Ghatkopar collapsed on May 13, 2024, killing 17 innocent people, scrutiny and regulations around out-of-home (OOH) advertising became more stringent.