Jayen Mehta, MD, Amul recollects on a memorable encounter with Shri Ratan Tata, highlighting his humility, wit and visionary leadership that built India's most trusted brands
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Owned by 36 lakh farmers, Amul is currently regarded as the strongest dairy and food brand internationally, with a revenue of Rs 80,000 crore, according to Mehta
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According to the firm, Brand Amul's group turnover was Rs 72,000 crore ($9 billion) in 2022–2023
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Amul's Brand Strength Index (BSI) score stood at 91 out of 100, denoting its strong performance in familiarity, consideration, and recommendation metrics
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With the rise of moment marketing, extensively seen during the T20 World Cup, the consecration of Ram Mandir, Chandrayaan 3 and more, marketers balance opportunity and risk in this woke generation of digital natives
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