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Before joining Century Pulp & Paper, Gupta held the position of Senior President and Unit Head at Grasim Industries | Pulp & Fibre
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The first unified positioning was seen in the 2000s with 'Taking India to the World'. In 2016, the group changed this to 'Big in Your Life'. The 2024 positioning 'Force for Good' aims to bring out the purpose of the company
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