Articles for Acko

Acko Onboards Sandip Goenka As Chief Executive Officer For Acko Life
Acko Onboards Sandip Goenka As Chief Executive Officer For Acko Life

In his new role, Goenka will lead Acko Life's strategic direction, develop product offerings and oversee operations, financial performance, investor relations and corporate governance

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Challenging Conventional Wisdom: A Call For A New Perspective On OOH Advertising
Challenging Conventional Wisdom: A Call For A New Perspective On OOH Advertising

We must craft campaigns specifically tailored to the unique strengths of the OOH medium, urging the industry to move beyond the outdated notion of treating OOH as merely a giant poster, writes Ashish Mishra

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CMOs Must Make Bold Bets, Says Acko's Ashish Mishra
CMOs Must Make Bold Bets, Says Acko's Ashish Mishra

Ashish Mishra, Chief Marketing Officer of Acko on the future of the marketing and why CMOs must make the big bets now to grow their businesses

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