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As brands explore Generative AI's true impact which remain behind the scenes, the question pertains - are marketers able to fuse machine precision with human creativity in consumer campaigns?
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The marketer of tomorrow will be able to focus on creative and strategic tasks, free from mundane, repetitive work—an incredibly powerful shift. Gen AI will also enable micro-personalisation at scale, splitting cohorts into micro-segments and customising creatives to drive engagement and eventually consumption, writes Rohit Talwar
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The EY Future Consumer Index (FCI) also revealed that 75 per cent of Indian consumers prefer shopping online and only visit stores that offer an exceptional experience
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The power of AI and technology is just waiting to get unleashed to bring added efficiency to execution, measurement and strategy, writes Niranjan Gidwani
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Industry leaders reveal how technology is transforming storytelling and audience engagement in modern marketing
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Britannia leverages 5G and artificial intelligence to create new consumer experiences by reinterpreting consumer engagement using technology and data
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Marketers acknowledge that AI is as a potent tool to augment the unique human elements of creativity such as intuition, emotion and context understanding, writes Suvarna Goel
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From custom ads with Shah Rukh Khan to AR-fueled eyewear try-ons, brands leverage the digital wave to consumer hearts in their next chapter of modern marketing
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Conversational commerce is not just a trend but a strategic necessity, believes Gupta
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AI-driven insights can enable marketers to deliver personalised content recommendations and targeted advertising strategies, writes Urvashi Chandna
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