Gen Z is optimistic about the potential of GenAI, and their enthusiasm can be a powerful force for innovation. But businesses must step up to provide the structure and support needed to harness this potential, says Gupta
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By prioritising consumer trust, transparency, and responsible data use, marketers can harness AI to transform customer experiences and drive business growth, writes Mathur
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Saving time, improving communication and enhancing brainstorming recognised as top benefits of AI for better workplace collaboration by Indian leaders and employees
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From regional strategies to AI adoption, Gunjit Jain, EVP of Marketing at Colgate-Palmolive shares how India's legacy brand stays relevant across generations through strategic storytelling, consumer-first approach and more in an exclusive conversation with BW Marketing World
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Non-metro shoppers drive 85 per cent of festive sales as brands pivot from traditional flash sales to AI-powered personalisation. Premium segment growth and sustainability concerns force brands to rethink traditional festive marketing playbook, reveals industry experts
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Users of advanced AI-amplified marketing suites stand to improve brand relevance and increase the number of repeat buyers by as much as 50 per cent, among other things, writes John Premkumar
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In the ad campaign, 'Hello Colours. Hello AI', Sanon showcases Motorola's vibrant new lineup in a Gen Z twist on 'Rangeela' tune
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Deel, a payroll and HR platform, states that 96 per cent of companies are onboarding AI talent for C-suite positions
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As brands explore Generative AI's true impact which remain behind the scenes, the question pertains - are marketers able to fuse machine precision with human creativity in consumer campaigns?
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The marketer of tomorrow will be able to focus on creative and strategic tasks, free from mundane, repetitive work—an incredibly powerful shift. Gen AI will also enable micro-personalisation at scale, splitting cohorts into micro-segments and customising creatives to drive engagement and eventually consumption, writes Rohit Talwar
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