Articles for influencer marketing

Setting The Festive Tone: How Influencer Marketing Fuels Holiday Marketing

Marketers must harness the power of observation to identify emerging trends and create something truly valuable from them. This principle is especially relevant for influencer marketing during the festive season, says Ujjwal

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Content Creators & Their Conscious Influence: Digital Marketing's New Road

Industry experts talk about the contours of content creation with a sense of responsible content production, enhanced metrics via short format videos, collaborations and consumer behaviour

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Tuning Into Influence: Radio’s Unique Position In The Modern Influencer Marketing Landscape

Radio remains a powerful medium due to its extensive reach, trustworthiness, emotional engagement, interactive potential and diverse content formats, says Kukian

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Building Trust, One Connection At A Time: The Micro-influencer Approach To Branding

Micro-influencers are more intimate and relatable than celebrity influencers with millions of followers, which enables them to connect strongly with their audience

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AI Swells Efficiency & Accuracy In Influencer Marketing

The fusion of influencer marketing and AI signifies the nuanced and dynamic interplay between technology and consumer engagement

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