Articles for artificial intelligence

AI In Marketing: Balancing Innovation With Ethics

By prioritising consumer trust, transparency, and responsible data use, marketers can harness AI to transform customer experiences and drive business growth, writes Mathur

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Asia Pacific Consumers Worry About Future Despite AI Adoption: Ipsos

Since 2013, the number of Indians who say technological processes are destroying their lives is up 19 per cent and in Japan, the figure has climbed by 18 percentage points

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Adoption Of AI Tools Will Foster Productivity, Better Governance: L. Murugan

The Minister encourages the use of AI tools such as ChatGPT and Gemini

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88% Indian Organisations Open To Global AI Hiring: Report

Deel, a payroll and HR platform, states that 96 per cent of companies are onboarding AI talent for C-suite positions

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Indian Cos. Begin Upskilling Employees To Bridge AI Talent Gap: Deloitte-Nasscom Report

It is expected that India will have a surplus of talent by 2030, with over one million highly skilled tech professionals, the report adds

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Cannes Lions 2024: Where Creativity Ruled The Red Carpet

It's a proud moment for Pandya, to see India lead the way in making positive changes through innovative solutions on a prestigious platform

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How AI’s Transformative Power Is Advancing Addressability

As advanced AI is further changing the ad tech and addressability narrative, Criteo’s Chief Product Officer, Todd Parsons, delves into insights on the evolving landscape of advertising and data in a conversation with BW Marketing World

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Information Overload Causing Frequent Basket Abandonment in Retail, Consumer Goods, Travel Purchases: Report

These companies could gain customers and revenue using generative AI to improve the entire purchasing journey

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