Articles for agencies

Mars Calls For Global Review Of Its Agencies

Brand Stories Nov 14, 2024 1 mins read

The BBDO and DDB departments of Omnicom currently handle Mars' creative duties. Mars' media buying and planning are managed by EssenceMediacom

Photo Feature: Agency Focus & Star Power Steals The Show At Goafest Day 3

Digital May 31, 2024 2 mins read

From insightful seminars to celebrity focus and the 55th Abby One Show Awards, Day 3 of Goafest 2024 concluded with a blend of star-studded moments and industry focus

Inhouse

Oct 12, 2022

Speed Marketing In The Age Of Metaverse

Inhouse

Feb 17, 2022

Shams Jasani's New Captain Innings

CVL Srinivas At The Golden Cart Summit 2022

Inhouse

Feb 08, 2022

CVL Srinivas At The Golden Cart Summit 2022

Inhouse

Feb 18, 2022

The Face of ECommerce Marketing In 2022

Effective Ways To Reach Out To The Post Pandemic Customer

Inhouse

Feb 08, 2022

Effective Ways To Reach Out To The Post Pandemic Customer

D2C's Launch & Scale Up With Respect To Ecommerce Marketing

Inhouse

Feb 04, 2022

D2C's Launch & Scale Up With Respect To Ecommerce Marketing

How Technology Is Empowering Ecommerce Businesses

Inhouse

Feb 04, 2022

How Technology Is Empowering Ecommerce Businesses

Leveraging Ecommerce In Low-Price Point Categories

Inhouse

Feb 04, 2022

Articles for agencies

Mars Calls For Global Review Of Its Agencies

Photo Feature: Agency Focus & Star Power Steals The Show At Goafest Day 3

BW TV

Speed Marketing In The Age Of Metaverse

Shams Jasani's New Captain Innings

CVL Srinivas At The Golden Cart Summit 2022

The Face of ECommerce Marketing In 2022

Effective Ways To Reach Out To The Post Pandemic Customer

D2C's Launch & Scale Up With Respect To Ecommerce Marketing

How Technology Is Empowering Ecommerce Businesses

Leveraging Ecommerce In Low-Price Point Categories

Honda & Nissan In Talks To Merge, Forming Major Automotive Group

NielsenIQ Names Joe Ellis As India MD

Marketing Trends 2025: A Shift Toward Authenticity, Innovation & Accountability

Retail Report Card: Tale Of Recovery Amid Fierce Battle For Supremacy

TV Ad Volumes Rise By 2%, HUL & Reckitt Dominate Market: Report

Is Omnicom-IPG’s Alliance Creating A New Power Play In Adland?

Karan Johar Seeks To Sell Majority Stake In Dharma Productions: Report

Jaguar Reveals New Logo Ahead Of All-electric Reinvention

DBS Bank's Akash Deep Batra Moves On

AI For Influencer Marketing: The Game Changer For Brand Strategy

Beyond Clicks & Conversions: Brands Using Novel Strategies For Holistic Engagement

Aditya Birla Fashion To Acquire Majority Stake In Bewakoof: Report

Wipro Appoints Ranjita Ghosh As Global Chief Marketing Officer

Honda & Nissan In Talks To Merge, Forming Major Automotive Group

Indian Research & Insights Industry Reaches $3.2 Bn In FY24: MRSI

Sandisk's New Corporate Branding Defines ‘Mindset of Motion’

Havas Becomes Independent Entity After Split From Vivendi

Is Omnicom-IPG’s Alliance Creating A New Power Play In Adland?

Renault India's VP - Sales & Marketing Sudhir Malhotra Quits

WPP Scales Its Global Delivery Centre Through Increased Investment In India

ChatGPT Goes Down Globally After Meta Outage, OpenAI Works On Fix

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