Articles for agencies

Mars Calls For Global Review Of Its Agencies

Brand Stories Nov 14, 2024 1 mins read

The BBDO and DDB departments of Omnicom currently handle Mars' creative duties. Mars' media buying and planning are managed by EssenceMediacom

Photo Feature: Agency Focus & Star Power Steals The Show At Goafest Day 3

Digital May 31, 2024 2 mins read

From insightful seminars to celebrity focus and the 55th Abby One Show Awards, Day 3 of Goafest 2024 concluded with a blend of star-studded moments and industry focus

Inhouse

Oct 12, 2022

Speed Marketing In The Age Of Metaverse

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Feb 17, 2022

Shams Jasani's New Captain Innings

CVL Srinivas At The Golden Cart Summit 2022

Inhouse

Feb 08, 2022

CVL Srinivas At The Golden Cart Summit 2022

Inhouse

Feb 18, 2022

The Face of ECommerce Marketing In 2022

Effective Ways To Reach Out To The Post Pandemic Customer

Inhouse

Feb 08, 2022

Effective Ways To Reach Out To The Post Pandemic Customer

D2C's Launch & Scale Up With Respect To Ecommerce Marketing

Inhouse

Feb 04, 2022

D2C's Launch & Scale Up With Respect To Ecommerce Marketing

How Technology Is Empowering Ecommerce Businesses

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Feb 04, 2022

How Technology Is Empowering Ecommerce Businesses

Leveraging Ecommerce In Low-Price Point Categories

Inhouse

Feb 04, 2022

Articles for agencies

Mars Calls For Global Review Of Its Agencies

Photo Feature: Agency Focus & Star Power Steals The Show At Goafest Day 3

BW TV

Speed Marketing In The Age Of Metaverse

Shams Jasani's New Captain Innings

CVL Srinivas At The Golden Cart Summit 2022

The Face of ECommerce Marketing In 2022

Effective Ways To Reach Out To The Post Pandemic Customer

D2C's Launch & Scale Up With Respect To Ecommerce Marketing

How Technology Is Empowering Ecommerce Businesses

Leveraging Ecommerce In Low-Price Point Categories

Intel's Roshni Das Steps Down After Nearly 20 Years

Mars Calls For Global Review Of Its Agencies

Why Brands Are Choosing Short Form Videos?

Swiggy's Ashwath Swaminathan Steps Down As Chief Growth & Marketing Officer Within A Year

Attention Spans Aren't Shrinking, Content Quality Is Key, Argues Colgate Palmolive's Gunjit Jain

Cannes Lions Rebrands Social & Influencer Lions To Social & Creator Lions Spotlighting Creators' Expanding Role

Karan Johar Seeks To Sell Majority Stake In Dharma Productions: Report

DBS Bank's Akash Deep Batra Moves On

Beyond Clicks & Conversions: Brands Using Novel Strategies For Holistic Engagement

Aditya Birla Fashion To Acquire Majority Stake In Bewakoof: Report

The Inflection Point For OTT Revenues In India

BW Marketing World's 40Under40 2024 Celebrates India's Next-gen Brand Builders

Intel's Roshni Das Steps Down After Nearly 20 Years

Mars Calls For Global Review Of Its Agencies

DBS Bank India MD & CEO Surojit Shome To Retire In Feb 2025

Nykaa Net Profit Rises 66% YoY In Q2FY25

Attention Spans Aren't Shrinking, Content Quality Is Key, Argues Colgate Palmolive's Gunjit Jain

MIB Questions Wikipedia On Why It Should Not Be Classified As A Publisher

Exclusive: Xiaomi India’s Muralikrishnan B Steps Down

Zydus Wellness To Take Over Naturell India

A. O. Smith Completes Pureit's Acquisition

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