The fusion of influencer marketing and AI signifies the nuanced and dynamic interplay between technology and consumer engagement
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Nowadays, brands prioritise establishing meaningful connections rather than merely acquiring media assets. Each brand participating in the IPL has unique objectives and positioning needs, writes Vijay Kumar Mikkilineni
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The forum on 1 May 2024 honoured India’s top D2C brands at Radisson Blu Plaza, Delhi Airport
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The sporting ecosystem has put unavailing efforts into what a fan really expects and enjoys. All stakeholders must endeavour to offer a seamless game experience and also invest copiously in delivering it
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In the world of digital marketing, Atul Hegde is a seasoned player. The founder of YAAP, a tech-driven content company, offers a unique perspective on digital marketing in a conversation with MarketingWorld
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Brand and marketing veteran, Ambi M. G. Parameswaran, Brand Strategist & Founder, Brand-Building.com spells out why the resurrection of traditional media is the need of the hour today
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As the Indian ad and marketing sector continues to expand, driven by technology, enhanced digital infra and strategic collaborations, it remains a vibrant field ripe with opportunities
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