The AIDCF pointed out that the distribution platform operators would be destroyed if private broadcasters were permitted to participate in Prasar Bharati's planned OTT platform
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On July 9, 2024, a bench comprising Justices Hima Kohli and Sandeep Mehta issued the directive to submit an affidavit with suggestions on the self-declaration certificate method for ads within three weeks
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This comes after the court instructed MIB to conduct brainstorming sessions with stakeholders to create an implementable structure
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This comes to light after evaluating the practical challenges and complexities raised by various stakeholders in the advertising and media industry
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The task force will develop a comprehensive regulatory framework to monitor social media advertisements, ensure compliance and penalise violators
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