Marketers must harness the power of observation to identify emerging trends and create something truly valuable from them. This principle is especially relevant for influencer marketing during the festive season, says Ujjwal
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Industry experts talk about the contours of content creation with a sense of responsible content production, enhanced metrics via short format videos, collaborations and consumer behaviour
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Radio remains a powerful medium due to its extensive reach, trustworthiness, emotional engagement, interactive potential and diverse content formats, says Kukian
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Micro-influencers are more intimate and relatable than celebrity influencers with millions of followers, which enables them to connect strongly with their audience
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The fusion of influencer marketing and AI signifies the nuanced and dynamic interplay between technology and consumer engagement
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