Articles for Corporate Film

Aditya Birla Group's New Unified Positioning Is 'People' First

Brand Stories Aug 16, 2024 2 mins read

The first unified positioning was seen in the 2000s with 'Taking India to the World'. In 2016, the group changed this to 'Big in Your Life'. The 2024 positioning 'Force for Good' aims to bring out the purpose of the company

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Articles for Corporate Film

Aditya Birla Group's New Unified Positioning Is 'People' First

BW TV

Speed Marketing In The Age Of Metaverse

Shams Jasani's New Captain Innings

CVL Srinivas At The Golden Cart Summit 2022

The Face of ECommerce Marketing In 2022

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How Technology Is Empowering Ecommerce Businesses

Leveraging Ecommerce In Low-Price Point Categories

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