Articles for Latest News

The Google Conundrum: How Sudden Policy Digital App Policies Changes Can Hurt Small Businesses And What Needs To Be Done About It

Over 70 percent of all Android devices run in Google’s own ecosystem, which comes with Google apps pre-installed. In a country that has over 500 million smart-phone users and growing, Google's policy is unfair and repressive, to say the least.

Read More
Jaguar Land Rover Parent Posts September-Quarter Loss

Tata Motors reported a consolidated net loss of 3.14 billion rupees ($42.47 million) for the second quarter ended Sept. 30, compared with a loss of 2.17 billion rupees a year earlier.

Read More
Panasonic India’s Latest Campaign Introduces Its New AI-Enabled Refrigerators With A Twist

Conceptualised by Milestone Dentsu, the 5-film digital series focuses on the brand’s patented technology of Econavi sensors

Read More
Dailyhunt Launches ‘JOSH’ App: Creator-First, Consumer-Focused And Content-Forward

Serving the middle belly of India, the app is looking at winning the mind, time & revenue share for all things local language.

Read More
New Consumption Patterns Of Consumers To Construct Micro-Markets And Hyper-Segmentation- Anup Rau, MD & CEO, Future Generali India Insurance

The insurance sector did go through its fair share of ups & downs during the pandemic. But, with its consistent efforts, it sailed smooth and is now at an advantageous position.

Read More
Kurkure & Lay's Kick Off Their Festive Season Campaign, Features Akshay Kumar & Ranbir Kapoor As Brand Ambassadors

Announce a special initiative with Airtel to offer up to 2GB of free data for a super digital experience

Read More
Impromptu: Of Prudence, Pragmatism & Realism

The task was a steep one and the challenges were too many as it was to turnaround both external and internal perception, and the overall stature of the group in the country, in a given period of time.

Read More
Vistara Releases Yoga-Based Safety Video; Amalgamates Relaxed Journey With Picturesque Locations

The key objective of the video is to demonstrate safety instructions in a visually appealing manner to hold the interest and attention of customers.

Read More
PHD Launches DRUM In Asia-Pacific

This move adds deeper creative, branded content and specialist partnerships across Asia. With the launch, DRUM will be available in Australia, China, Malaysia, Hong Kong, Philippines, India, New Zealand and Singapore.

Read More
Is Adaptability The Only Refuge For Brands?

The pandemic is expected to create long-term ripples and influence the consumer psychology like never before. It is imperative for marketers to read the change and adapt to this volatility.

Read More

Subscribe to our newsletter to get updates on our latest news