Articles for Latest News

Digital Stays Core In New B’Cast Policy

Maximising the access to broadband will eventually benefit the digital advertising space

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‘Bharat by WATConsult’ To Encash Multilingual Digital India

A one-stop solution to help brands drive holistic multilingual digital marketing needs

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Castrol India Appoints Jaya Jamrani As VP Marketing

Jamrani will lead the marketing strategy for Castrol India across business segments, including forging strategic partnerships for growth

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U&i Ropes In John Abraham As Its Ambassador

The association is in line with the company's new and different range of products in Mobile Batteries segment

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Ad volumes of H2 2020 grew 34% over H1 2020

HUL was the biggest advertiser followed by the Reckitt Benckiser Group

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Matter of the Mattress Market

Better seen as a way of life than just a consumer durable, the overall Indian mattress market size has grown at a CAGR of above 11% over the last five years

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Get 'Ishq Mein Lucky' With 104.8 ISHQ FM

With the month-long campaign, the station aims to provide its listeners with a fun and interactive platform to win exciting prizes

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DDB Mudra Unveils E-Book- ‘Point Of New’

Authored by the Group’s strategy team, these 15 essays act as a guide in shaping decisions for the new world

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Paradigm Shifts in New Consumer Behavior

Owing to the pandemic, consumers have been impacted physically, socially and emotionally and the duration of this impact has been long

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'Science', Not Celebs, Says Sebamed

The campaign demonstrates the benefit of Sebamed’s cleansing bar over market leaders in the soap category

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