'Science', Not Celebs, Says Sebamed
Sebamed releases its new campaign, 'Filmstars kee nahi, science kee suno' to demonstrate the benefit of Sebamed’s cleansing bar over market leaders in the soap category.
The campaign urges customers to make informed choices and listen to science.
“At Sebamed we stand for truth and transparency. During these unprecedented times, our wide portfolio of Skin & Haircare products with unique pH 5.5 benefit offers the new Gold standard to the consumers. We remain strategically committed to investing in attracting the best talent, creating engaging brand stories and driving rapid distribution expansion across channels,” said the India Head for Sebamed, Shashi Ranjan commenting on future plans.
Speaking on the campaign India Head of Marketing for Sebamed, Konark Gaur said, “Consumers today are re-evaluating their brand choices and are looking for brands that deliver on their promise. Sebamed, a brand that stands for honesty & authenticity wants to empower the consumers with the right information so that they can choose the best. We believe that product is always the hero and days of gimmicky advertising are counted.”
Creative partner, The Womb said, “The Personal care industry has always been conditioned to follow standard beauty practices in order to make it appealing to the consumers. However, when we came across Sebamed and what the brand wanted to convey to its consumers, we decided to communicate the product truth through our campaign, without any silver coating. Striking the right balance between the bandwagon fallacy and authenticity, the brand is building a connection with its consumers through demonstration-based advertising with an honest approach.”
