Author
Ankoor Dasguupta is a thought leader, marketer and executive Coach, who has worked across functions in marketing and advertising with a pedigree of 24 years and ongoing exciting journey, with a rare combination experience across the spectrum of media - print, digital, mobile, event productions & successful pilot projects. Worked across functions to spearhead P&Ls. Ankoor has regular columns for active writing on various reputed national and international portals and has close to thirty published interviews, multiple podcasts already published in national, international publications and platforms. He is on multiple national and International Advisory Boards, an extensive speaker at top Business Schools & academia. He has also done his PCC from ICF and is a certified Executive Leadership Coach. Ankoor is a Six Sigma Green Belt, POSH Certified & trained from Dale Carnegie in Mentoring to Develop Talent. Extending beyond academia; Ankoor Dasguupta has been honoured with the "CIRCLE OF EXCELLENCE 2024" award by Passion Vista with magazine Cover Story also and recognized as the "MAN OF EXCELLENCE, 2024" by the prestigious Indian Achievers' Award which is a national level award.
To pivot, agencies may want to look at building deeper and wider internal capabilities around these technologies, either by upskilling talent or partnering with tech-first firms, writes Ankoor Dasgupta
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