author-image

Kapil Yadav

Author

The author is a trainee correspondent with BW Businessworld

Latest Articles By Kapil Yadav

People Don’t Pay A Premium To Be Sustainable, Says CASHurDRIVE CEO

CASHurDRIVE’s CEO Raghu Khanna explores the sustainability paradox, where while consumers want sustainability, they do not necessarily want to pay for it 

Read More
Pseudo-celebrities, Employee-driven Influencer Marketing Shapes New Age Marketing
Pseudo-celebrities, Employee-driven Influencer Marketing Shapes New Age Marketing

Transformation of the brand's reach with relatable influencers who resonate with the audience. Harness the power of authenticity and strategic engagement to drive unprecedented growth and visibility in today's digital landscape, note experts

Read More