Author
The author is a trainee content writer with BW Businessworld
In a battle between ecommerce and retail, while the former continued its growth journey, the latter also rose to the occasion on various instances
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Resilient consumer spending across categories backed by significant contributions from the non-metros propelled the growth trajectory for the ecommerce ecosystem
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Leading marketers call for the need to remain authentic and maintain a conversational style of relationship with their consumers to sustain for long
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He also observes that genZ do not want to associate with what their parents had. They want to open up and explore flavors and tastes from all over the world
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Simplifying the path to purchase, along with a variable reward system ensures success in the digital commerce space, according to industry experts
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