Author
The author is a Brand Consultant & Executive Coach| Former CMO Sephora, Baskin Robbins, Kaya
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Samyukta Iyer, Brand Consultant & Executive Coach shares the journey from a yoke to a woke marketer in her special column, reflecting on the impact of advertising mergers, weighing the pros and cons
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The Swiggy-Zomato spew generated over 120 million views and counting collectively, with Blinkit and Instamart commanding over 70 per cent of the market share in quick commerce, writes Samyukta Iyer, Brand Consultant & Executive Coach in her special column, from a yoke to a woke marketer
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Samyukta Iyer, Brand Consultant & Executive Coach shares the journey from a yoke to a woke marketer in her special column, celebrating the power of India’s women, the festive season witnesses a paradigm shift, where tradition meets modernity, rooted in culture and driven by purpose, authenticity and influence
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Samyukta Iyer, Brand Consultant & Executive Coach shares the journey from a yoke to a woke marketer in her special column embracing brand storytelling over quick wins and nurturing consumer connections for lasting loyalty
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In this heartfelt tribute, Samyukta Ganesh, Brand Consultant & Executive Coach honours Sir Ratan Tata for his transformative influence on the marketing landscape and brand integrity
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Samyukta Iyer, Brand Consultant & Executive Coach shares the journey from a yoke to a woke marketer in her special column, 'Confessions of a CMO' on the festive season being a marketer's dream
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Unleashing the power of Generative AI - from A to Z, the future of marketing shaping culture has been decoded with Gen Z
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