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Rajat Abbi

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Rajat Abbi is the Vice President, Global Marketing & Chief Marketing Officer, Greater India of Schneider Electric

Latest Articles By Rajat Abbi

Unlocking Emotional Connections: Power Of Storytelling During Festive Season
Unlocking Emotional Connections: Power Of Storytelling During Festive Season

Respecting cultural nuances in content and communication is essential, but it’s equally important to be sensitive to the broader social context and deliver messages that resonate meaningfully, writes Rajat Abbi

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Marketing With Purpose: Catalysing Change On Earth Overshoot Day

This day nudges us to seize the mantle of marketing with purpose, thus harmonising our collective efforts towards a future that resonates with sustainability, resiliency, and the enduring well-being of our planet Earth, writes Rajat Abbi

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