Author
Rajat Abbi is the Vice President, Global Marketing & Chief Marketing Officer, Greater India of Schneider Electric
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For marketers, omnichannel marketing necessitates a consideration that extends beyond mere campaigns to design integrated experiences that embody the brand’s ethos at each interaction, writes Rajat Abbi
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Respecting cultural nuances in content and communication is essential, but it’s equally important to be sensitive to the broader social context and deliver messages that resonate meaningfully, writes Rajat Abbi
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This day nudges us to seize the mantle of marketing with purpose, thus harmonising our collective efforts towards a future that resonates with sustainability, resiliency, and the enduring well-being of our planet Earth, writes Rajat Abbi
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