Zee Signs Long-term Partnership With Emirates Cricket Board

ZEE Entertainment (ZEEL), the official broadcast partner of DP World International League T20 (DP World ILT20), has got top advertisers onboarded across key consumer categories. 

The first set of sponsors for the 2023 edition of DP World ILT20 include Paytm, Kurkure Playz, Kent RO and Gulf Oil.

With the inaugural edition of DP World ILT20 set to take off on January 13, the much-awaited cricketing event has been witnessing significant interest from global conglomerates as well as marquee Indian brands to associate as advertising partners of the league.

Rahul Johri, President – Business, South Asia, Zee Entertainment, says, “As we embark on this exciting journey, we would like to extend a warm welcome to all our partners. We are delighted with the overwhelming response for the DP World ILT20’s inaugural edition. At ZEE, we are committed to taking this unique cricketing extravaganza to our global audiences and firmly believe that the league will emerge as one of the biggest and most popular global cricketing events.” 

“Paytm is excited to be present on ILT20 since the series encourages the passion for cricket in the country. Its association with Zee5 will always be cherished,” comments Neha Agarwalla, GM Marketing, Paytm.

“We are excited to be part of the ILT20 for our brand Kuhl fans. We are quite hopeful that Zee Network will put in their best and their experience of sports to make this league a huge success. Given the composition of the league and the kind of teams that are part of it, our brand messaging of being Smart and Stylish fits well. We wish the Zee team and ILT20 the very best,” shares Mahesh Gupta, CMD, Kent RO Systems.

Amit Gheji, Head of Marketing, Gulf Oil India, opines, “It is a delight to partner with this cricket extravaganza which takes the excitement of short format cricket up a notch, beyond Indian borders. Gulf Oil India resonates with this league as both entities display a passion for the sport. Gulf has been a constant supporter of performance sports – be it motorsports or cricket, where we have signed up eminent cricket personalities as our brand ambassadors. Going forward, we will continue to find new ways to excite & engage the consumers/fans in the best possible manner.”

The tournament will see 84 international cricketing stars from across the world, such as Joe Root, Alex Hales, Imran Tahir, Dwayne Bravo, Andre Russell, Shimron Hetmyer, Moeen Ali, Kieron Pollard and Wanindu Hasaranga, alongside UAE’s current and rising talents. The inaugural edition includes 6 teams Abu Dhabi Knight Riders, Desert Vipers, Dubai Capitals, Gulf Giants, MI Emirates, and Sharjah Warriors.