The Health Factory, Uorfi Javed Partner To Promote Healthy Bread Choices

The Health Factory partners with actor Uorfi Javed to promote healthy eating habits through the consumption of nutritious bread.

With the partnership, the Health Factory seeks to engage Gen Z and a wider audience with a social media reel. The ad will be distributed on digital platforms and major media channels, promoting the original 'Zero Maida Bread' as a healthier choice over regular whole wheat or brown bread.

Expressing her excitement about the collaboration, Uorfi Javed said, "As an actor, I hold deep commitment to staying healthy. I consciously opt for clean eating, prefer gluten-free products as it is the way to go for a healthier gut while propagating healthier lifestyle choices. The Health Factory's initiative is inspiring millennials and Gen Zs to reimagine their bread choices. It's been an absolute joy being a part of this campaign."

Central to this partnership is the message conveyed by the slogan #Bread Badlo Aadat Nahi (Change the Bread, Not the Habit), embodying The Health Factory's approach to transforming perceptions about bread consumption.

The video presents the brand's variety of bread, each crafted without added preservatives or colours, offering consumers guilt-free enjoyment. With Javed at the forefront, The Health Factory utilises social media's influence to champion informed decision-making in everyday consumption.

This partnership showcases the key features of Original Zero Maida Bread, ensuring it's preservative and colour-free, promising guilt-free enjoyment for consumers.