Tata Motors Reveals New Campaign Emphasising Fuel Efficiency
An extension to the 'Desh ke Trucks' campaign, the four films showcase how enhanced fuel efficiency drives increased profitability for customers
Tata Motors has unveiled a new campaign, ‘Jo Tata Trucks Chalate Hain, Bahut Dur Tak Jaate Hain’. Featuring four films, the campaign highlights the superior fuel efficiency of Tata Motors’ Intermediate, Light and Medium Commercial Vehicles (ILMCV) range. An extension to the 'Desh ke Trucks' campaign, the films showcase how enhanced fuel efficiency drives increased profitability for customers, promising savings of up to Rs 5.75 lakh over five years.
Commenting on the campaign, Shubhranshu Singh, Chief Marketing Officer, Tata Motors Commercial Vehicles, said, “We are thrilled to launch our latest campaign, embodying Tata Motors' commitment to offering superior fuel efficiency. Each film demonstrates the significant cost savings and profitability of our ILMCV range, supported by robust data from extensive nine-month trials—a first for Tata Motors Commercial Vehicles. Understanding that fuel efficiency is a priority for customers, we have used slice-of-life storytelling to highlight the financial benefits of choosing Tata trucks.”
Created for television and digital platforms, the four films, each with a different storytelling style, reiterate the trust customers place in Tata Trucks. Highlighting fuel efficiency and its direct benefits – increased profitability and savings as the key premise, the films drive home the message of Tata Trucks empowering customers to go the extra mile. The master film sheds light on the overarching benefits of the entire range, while the subsequent films explore the key attributes of specific models, including the Tata LPT 1916, Tata LPT 1921, Tata LPT 710, and Tata LPT 1616.
