Ghadi Detergent Advocates for Clean Neighborhoods with New Campaign

The festive season was at its peak when Diwali was just round the corner. And people were busy cleaning their homes for this occasion. The new film produced by Headsail Media Services Pvt. Ltd. For Ghadi Detergent revolved around a common practice of keeping your home clean but not being bothered about the dirt and filth in your surroundings & neighborhood. The film opens on a man cleaning his house and throwing the trash outside. He then dozes off. In his dream he sees Goddess Laxmiji who makes him realize the true meaning of cleanliness. That cleanliness is just not about clean homes, but also keeping your streets & neighborhood clean .

Rahul Gyanchandani, JMD RSPL Group said ““Ghadi believes that a brand must also communicate a higher order perspective and not just the immediate product benefits. That makes a brand more relevant to people and creates a special place in their hearts. As Ghadi Detergent effectively removes all the dirt and stains on clothes, we also take it as our responsibility to make the society and minds cleaner. In this film, we emphasize the need to keep our surroundings clean. This film addresses the contradiction in people’s behavior where people keep their homes clean but dirty the surroundings."

Kapil Mishra, who directed the commercial, says “Cleanliness is about a wider consciousness. In this film we are showing what people’s attitude towards cleanliness is. Cleanliness can’t be an act on a special day. It has to be a way of life. We have cleanliness as part of our tradition. But we have forgotten that. How we think and behave with regard to cleanliness shows our character. The film shows the mindset, and the nuances of this character. And we made it lighthearted and enjoyable so that a serious issue like this can engage people effectively.”

“The film has been aired across TV and digital medium and is getting a good response",

added Varun Chauhan & Ayush Kalra from the Ghadi Detergent brand team.