SRK Talks About Success In Denver's New Ad Campaign
Denver introduces a new addition to its 'success' campaign with Shah Rukh Khan, urging a redefinition of success beyond achievements, delivering a powerful message through a simple narrative.
Khan, hailed as the G.O.A.T (Greatest of all time) emerges from humble beginnings to redefine success itself. The film centred around him, highlights humility and empathy, urging viewers to treat everyone with respect, regardless of societal status. Rukh's dialogue, "Insaan chota ya bada apni soch se hota hai (a person’s thinking decides their place in society)," prompts reflection on attitudes, advocating for equality and compassion. Finally, the brand film portrays how successful individuals exude achievement through their aura while remaining grounded.
Saurabh Gupta, MD & CEO, Hamilton Sciences Private Limited said, "As a brand committed to enhancing lives through fragrance, we believe in the power of success intertwined with humility. With this campaign, we aim to spark conversations that remind individuals that true success is marked by kindness, and empathy. Shah Rukh Khan, who is the epitome of success and modesty, is the right fit to deliver our brand message. Like our fragrances, success is not about showing off but about embracing everyone with grace."
Khan has served as the brand ambassador for Denver for seven years. Looking ahead, the brand aims to expand its offerings and become a comprehensive grooming brand for men in the coming years.
