Print Ad Space In May’22 Up 3 Times From Previous Year

The overall print ad space jumped five times, in May 22 compared to May 20 and May 21. According to the TAM AdEx report on the print industry for the month of May, ad space in print increased across the board from the corresponding weeks in May '21, with the first week of May '22 experiencing the biggest gain (4 Times).

In addition, the number of categories increased by 12% in May 22 compared to May 21, and the number of advertisers and brands increased by 79 % and 86 %, respectively. In May of this year, the industry saw over 550 categories, compared to 460 in May of the previous year; 21000 advertisers, compared to 12,200; and 25,200 brands, compared to 13600 brands advertising in May of last year.

The Coaching/Competitive Exam Centre was the top category in both the year of May with 5% share followed by Retail Outlets-Jewellers in May '22. While the top ten categories had 34% share of Ad Space in May '22,  six new categories entered the top ten list in the month of May’22. 

SBS Biotech was the most prominent print advertiser for the months of May 22 and May 21. Three new advertisers entered the top ten list on May 22 over May 21 with Titan Company experiencing the largest positive rank shift. Additionally, during May 22 the top ten marketers increased their share of print advertising by 17%.

While seven of the top ten brands were unique to May'22 as opposed to May'21, LIC-IPO was the top brand in print during May'22, followed by AMFI (Asso Of Mutual Funds In India). Additionally, in May 22 the top 10 brands took home 9% of the available ad space.

ver 120 new categories, 17,900 new advertisers and 21,400 new brands were seen in May’22 over May’21.  Refrigerators was the top new category, followed by Events-Interiors/Home/Kitchen in May’22 over May’21.  

Patanjali Ayurved was the top new advertiser in May '22 over May’21 followed by Ruchi Soya Industries. LIC-IPO topped among the new brands followed by the Prestige Range in May’22 compared to May’21.