Palki Sharma Launches Her Show Zomato-Blinkit Style, Says "News Mangoge, News Denge"

Palki Sharma Upadhyay, a senior journalist who recently joined Network18 as Managing Editor of a new project, has announced the start of her new show on Instagram, exploiting the ubiquitous Zomato-Blinkit billboard meme. "No Drama, see you soon," she adds in the caption.

Her new show is set to premiere on January 26th, driving fans who have been waiting for her comeback.

The Zomato-Blinkit collaboration triggered a marketing tsunami on the internet, with every other business jumping on board. The grocery delivery website and its parent company used, with a twist, the popular film speech from "Maa tujhe salaam" on billboards.

Sharma will be in charge of the new project, which will encompass all forms of news reporting and presentation. The network also intends to attract a new generation of viewers with the show hosted by an enormously popular journalist.