New Balance Comes On Board With BrandMan Retail In India

American Sportswear brand, New Balance has come on board with retail solutions provider, BrandMan Retail.

The latter will take the onus to represent and grow the strategic presence of New Balance in India via an omnichannel format of retail. New Balance will be offering all its key products including new launches as well as iconic and performance-oriented shoes and apparel.

BrandMan Retail has started to grow the presence of New Balance in India starting with stores at Select CITYWALK in Delhi, Mall of India in Noida and Alpha One Mall in Ahmedabad. New Balance will further grow its presence across India with key retail players like Shoppers Stop, Lifestyle, Kapsons among others leading up to as many as 35 points of sales across India by March 2022. Apart from this, there will also be a big push on online sales as well.

Kavya Malhotra, Chairman at BrandMan Retail said, “We are excited to work closely with New Balance to grow their footprint in India. It is undoubtedly an iconic brand synonymous with performance and aesthetic which we are very proud to associate with. With the growing focus on sports and fitness, we feel there is huge potential in expanding the brand's presence across the country with a long-term sustainable growth strategy.”

In India, New Balance will house its best-in-category running products integrated with its award-winning footwear technologies including Fresh Foam and FuelCell.

New Balance would be available for retail across standalone stores as well as the shop-in-shop model. It will also have an extensive online presence across the BrandMan Retail website as well as on Nykaa and Tata CLiQ.