Mirum To Provide Martech Services For L&T Realty

L&T Realty from the Larsen & Toubro Group has appointed Mirum India, a digital agency of WPP, as the marketing automation services partner.

L&T Realty is a real estate development company with residential, commercial and retail projects across West, South & North India. Mirum India will be responsible for providing managed services for Salesforce Marketing Cloud, the globally preferred 1:1 digital marketing platform.

On winning the account, Mihir Karkare, Executive Vice-President, Mirum India, said, “Mirum India is the go-to Salesforce partner for Marketing Cloud Services and has been the pioneer in the marketing automation space with almost a decade of experience. We are excited to win the L&T Realty business and look forward to providing flawless martech services.”