Koo Makes Its Algorithms Public
Koo has become the first significant social media platform to publish the philosophy and workings behind its core algorithms. It allows users to know why they are seeing the content that they do.
Algorithms are a set of mathematical rules that help to personalize and improve experiences for users based on their own behaviors and preferences. The core tenet of these algorithms is to drive relevancy for a user.
While the focus for Koo has always been on building transparent, intelligent algorithms that function seamlessly, the platform now seeks to educate and make users aware of how it achieves these objectives. Koo discusses the broad variables used in its four main algorithms - feed, trending #, people recommendations, and notifications.
Aprameya Radhakrishna, Co-founder & CEO, Koo said, “Koo is at the forefront of promoting transparency and trust on social media. Our algorithms work without any interference and bias. To speak openly about our algorithms is part of our commitment to letting users know that there are no hidden agendas at Koo. In addition to our algorithms, all our policies are explained on our website in multiple languages, for the larger benefit of all users. We will continue to keep users informed about how Koo operates, and how we are building a safe, unbiased, and reliable social media platform for the future.”
Mayank Bidawatka, Co-founder, Koo said, “We are very focused on our core stakeholders - users and creators. It’s important to help users discover the right creators and vice versa. Our algorithms help achieve this and also personalize many experiences keeping user relevancy in mind. We value transparency as our core belief. By making our algorithms public we are taking a step towards letting users understand how we drive relevance. Algorithms are constantly evolving, and are experimenting with on a very frequent basis, and while we start with publishing these, in the near future, we will also be providing users with the flexibility to see a timeline feed if they so wish. This gives them the best of both worlds.”
In another global first, Koo recently enabled Voluntary Self-Verification which recognises as genuine voices on the platform.
