Key Accounts News: The Sleep Company, Luminous Power Technologies, Vahdam

Steve Priya wins creative mandate of The Sleep Company

The recently introduced ad agency by former executive creative director at Wunderman Thompson, Steve Priya, has won The Sleep Company's creative account. The agency's Mumbai office will be handling the account. Priyanka Salot and Harshil Salot have led the foundation of The Sleep Company, an omnichannel player in the comfort-tech business.

It is currently making an entry into a new phase of diversification and growth across smart recliner beds, mattresses, recliner sofas and ergosmart chairs. Steve Priya will be overseeing the creation of integrated marketing solutions across all product categories.

Commenting on the partnership, Ripal Chopda, chief marketing officer, The Sleep Company said, “Steve Priya's innovative creative approach and strategic acumen is what set them apart. Their ideas resonated deeply with us, underscoring a profound alignment of vision and purpose. We look forward to the transformative impact of this partnership, and crafting spectacular work together.” Priya Pardiwalla & Steve Mathias, Chief Creative Officers and Co-Founders said, “The Sleep Company never sleeps, it’s constantly at work, innovating new designs and products that are all set to disrupt the market. We are excited to partner them in this adventure and are eager to start creating work that’s insightful, unexpected, engaging and stands out in this category.” Founded in 2019, The Sleep Company is India’s first and only provider of the patented SmartGRID technology. Currently, The Sleep Company operates over 75 stores across 25 cities, bringing cutting-edge comfort solutions to millions of customers nationwide.

Wavemaker India retains media mandate for Luminous Power Technologies

Wavemaker India, a GroupM’s agency, has successfully retained the integrated mandate for Luminous Power Technologies. Wavemaker has been entrusted with the brand’s traditional and digital media responsibilities since 2021. These include media strategy and planning, media investment, media activation and content creation. Wavemaker’s Delhi office will continue to oversee the execution of all services for Luminous Power Technologies.

Neelima Burra, chief transformation strategy and marketing officer, Luminous Power Technologies, said, “Our association with Wavemaker has been since 2021 and it is an exciting time to extend this partnership. As a brand that gains massive consumer appeal and recalls value in consumers’ minds, we need an agency partner that would further strengthen Luminous’ presence in offline and online mediums at all stages. Our partnership has helped us create that relevant engagement value and we look forward to further building the brand’s growth in the future as well.”

Talking on the retention Ajay Gupte, CEO– South Asia, Wavemaker added, “Our partnership with Luminous has flourished over the past two years, and our continued collaboration is a testament to the remarkable results we have achieved together. We have successfully demonstrated exceptional capabilities in enhancing the brand's image, and our joint efforts have yielded innovative media strategies and campaigns.”

He stated, "As their media partner, we are immensely grateful for Luminous' trust in us. We are thrilled to work alongside such a dynamic category leader and look forward to continuing our successful partnership for years to come.”

Shekhar Banerjee, chief client officer and office head, West, North, and East, Wavemaker India shared, “We are thrilled to have retained this association. This retention not only represents our unwavering commitment but also reflects our shared vision for excellence as we strive to reach unprecedented heights. We are extremely grateful to Luminous for entrusting us with their faith and confidence.”

Vahdam India calls pitches for a social media agency

Tea and wellness brand Vahdam is on the lookout for a social media agency. The company’s CEO and founder Bala Sarda announced it on social media.

Along with that, the brand is also on the lookout for expanding its social media teams and is hiring social media creators and a social media head, Sarda announced.

“Seeking a dedicated, boutique agency to help strategize and build VAHDAM India and our sister brands on social platforms. Share your detailed proposal to hr@vahdam.com with the subject ‘Social Media Agency Proposal’,” Sarda added in his post.