Jubilant Foodworks Launches Popeyes® In India

Jubilant Foodworks has launched the US Fried Chicken brand Popeyes® in India, with the grand opening of its first restaurant in Bengaluru today. Popeyes®, best known for its spicy New Orleans style fried chicken & Chicken Sandwich, aims to delight Indian guests with the bold and delicious flavours of its Louisiana-style chicken.

Bringing Cajun Flavours to India

Louisiana born, Popeyes® was founded in 1972 and has been one of America’s most popular and fastest-growing Chicken brands.

The success of Popeyes® lies in its traditional and unique technique of hand breading, battering, and marinating its fresh chicken for 12 hours in bold Cajun seasonings. The Cajun seasoning has a blend of cayenne pepper, garlic, onion, black pepper, celery and white pepper and offers an unbeatably bold and flavourful culinary experience.

The Popeyes® India menu will feature the signature Cajun flavoured, world-famous Chicken Sandwich, which took the internet by storm in August 2019 in the United States.

Complementing the menu is Popeyes® signature Chicken in Classic and Spicy flavours. The Indian menu will also feature an array of vegetarian options. It will also have Rice Bowls and Wraps as part of the wholesome meal options to ensure all guests enjoy the Popeyes® Cajun experience.

The entire India menu has no MSG, and the chicken is antibiotic-free.

Popeyes® will start with its flagship store in Koramangala today, followed by opening of stores in New BEL Road and Kammanahalli soon thereafter. The brand will have its own App (Android and iOS) and Mobile Website (www.popeyes.in) allowing customers to experience the food at home as well. In order to ensure a smooth and seamless Delivery experience, JFL has built its own in-house Delivery fleet with 100% use of E-Bikes, enabling a zero-emission Delivery of the Popeyes® experience.

Safety First

Popeyes® will be following some stringent processes to ensure the safety of its customers and employees. All staff members have been fully vaccinated and are proactively and frequently tested for abundant safety.  Safety protocols like daily temperature screening for all employees and frequent sanitization of restaurants are being implemented. To ensure 100% safe delivery frequent sanitization of bikes will be conducted. All delivery riders will be compulsorily wearing face masks and gloves while following the frequent hand sanitization protocol. 

 Speaking on the launch of the iconic Popeyes® in India, Shyam S. Bhartia, Chairman and Hari S. Bhartia, Co-Chairman, Jubilant Foodworks, said, “We are excited to introduce the Popeyes® Louisiana Kitchen brand to chicken-loving Indian consumers. We are confident that Popeyes® will not only delight guests but also strategically complement our portfolio and fortify JFL’s leadership in the QSR domain.”

Pratik Pota, the CEO and Wholetime Director, Jubilant Foodworks said, “At JFL, we are committed to bringing the best in taste and quality from across the globe to excite the discerning Indian taste buds. The unique, delicious, and wholesome Cajun flavours of Popeyes® are certain to appeal to the Indian audience. Over the years, Popeyes® has emerged as one of the most loved brands across the globe, and we aspire to recreate that same excitement and loyalty for Popeyes® and its signature dishes in India as well.”

‘We are thrilled to bring Popeyes® to India’, commented David Shear, President RBI International, parent company of Popeyes®.  “This new country entry illustrates our commitment to serving more guests around the world with our signature blend of spices and flavours. We are confident that our India guests will love their Fried Chicken from Popeyes®, and we look forward to this launch.”