iCubesWire Wins Dabur's Influencer Marketing Mandate

iCubesWire secured the influencer marketing mandate for Dabur.

Dabur is expanding its product range and increasing its focus on Middle East operations to meet regional market demands.

Commenting on this partnership, Sahil Chopra, Founder & CEO, iCubesWire, said, "We are truly honoured to collaborate with an esteemed brand like Dabur. In an age where brand narratives can often get lost amidst digital noise, we aim to harness the trust Dabur has built over a century and amplify it using our cutting-edge influencer and content production strategies. As we move forward, we are committed to delivering campaigns that resonate and create lasting impressions in the targeted markets."

Under this mandate, iCubesWire will craft specialised content and spearhead strategic influencer marketing campaigns, focusing specifically on the MENA region and other emerging markets by leveraging its network of influencers. The influencer marketing campaigns for Dabur will concentrate on hair care and skin care categories.

Pravin Kumar, Head of Digital & ecommerce at Dabur, said, "At Dabur, we have always been at the forefront of innovation and consumer engagement. Partnering with iCubesWire ensures that we extend this ethos into the realm of influencer marketing. We are hopeful and confident that this collaboration will not only help us penetrate deeper into our target markets but also build authentic and enduring relationships with our consumers. Our primary objective remains to craft genuine narratives around our products and foster trust."