Goibibo's latest campaign features Kareena Kapoor Khan aka Bebo, evoking nostalgia with her iconic Geet persona from Jab We Met, following her previous transformation into the character Poo from Kabhi Khushi Kabhi Gham for the 'Hotels aise on Goibibo, full marks by Bebo' campaign.
The ad is conceptualised by Talented.Agency.
In the ad, the nostalgic opening music of the song 'Mauja Hi Mauja' sets the tone. Khan, in a vibrant orange kurti with her hair neatly tied in a ponytail, encounters a dubious hotel named Hotel Descent with her friend. Reminiscent of her character Geet, she confronts the receptionist with a witty remark. Her friend suggests using the Goibibo app for better accommodation. Sharing the ad on Instagram, Kareena prompts the audience to complete the sentence: "Geet is such a travel inspiration that _____