Godrej Interio's Summer Campaign Celebrates Personalised Furniture Choices

BW Online Bureau Apr 17, 2024

Godrej Interio unveiled its 'Summer Vibe Sale' campaign captures individual preferences in furniture choices, reflecting personal style and specific needs.

The trilogy of films showcases the brand's diverse furniture range, catering to the needs, dynamics, lifestyles and aspirations of modern Indian families, offering personalised solutions for personal spaces.

In the first film, a young couple, inspired by social media and magazines, embarks on a journey from capturing furniture inspirations to visiting the Godrej Interio store, showcasing the seamless transition from imagination to reality.

Speaking about the films, Sumeet Bhojani, Head of Marketing Communications, Godrej Interio said, "Godrej Interio continues to be an integral part of modern Indian families and their journey towards personalisation. We offer our consumers a wide range of furniture catering to their needs. For instance, our latest range of Upmods furniture offers endless customisation possibilities of each component to the consumers. Our latest campaign gives you a glimpse of a varied range of furniture and furnishing solutions that the brand has to offer right from the colours to the material of the furniture. At Godrej Interio, we firmly believe in empowering customers to create spaces that reflect their unique personalities. Through these films, we invite viewers to embark on a journey of discovery and creativity with us. This approach has enabled us to build and maintain the love and support of consumers for over a century.”

The second film highlights the diverse range of choices and customisation options available for sofas at Godrej Interio, including various fabric options, designs, and layouts, catering to individual preferences.

Ayan Chakraborty, Executive Vice President & General Manager, Contract Mumbai, shares the inspiration behind the commercial, “Summer is a great season and a reason to refresh our homes, also because the new year is celebrated across many states in the country. The Godrej Interio Summer Vibe campaign focuses on kitchens, sofas and other furniture in a series of 3 films. The Indian consumer is both particular and fastidious about her choices when it comes to choosing a kitchen build or furniture and Godrej Interio with its extensive range of designs, materials, colours and configurations delivers on this mindset quite seamlessly.”

Lastly, the third film delves into the kitchen, portraying a couple's playful breakfast banter leading them to the Godrej Interio Kitchen Gallery. Here, they discover the perfect blend of functionality and aesthetics tailored to their tastes and needs.