Fashion & Lifestyle Brands During The Festive Season
It is no rocket science that we Indians are big on celebrating our holy festivals, the sentiments during these cheerful times are at its peak for literally anyone and everyone. Despite which income group one belongs to, we all like to go all out to make it a celebration to remember.
Although the festive season is when all fashion and lifestyle brands across the country make most of their annual sales, it is not going to be same this year. Taking in consideration the scare caused by covid’19, social distancing & limited mobility plus the losses all business entities have incurred in 3 months of nation wide lockdown the spending capacity has decreased drastically ultimately leading the customers to resisting their urge to shop.
Nevertheless all businesses & brands both big and small are on the road to recovery from the pandemic impact and a growth in the sales is definitely on the cards as the consumer sentiment is slowly but surely rising, with that being said the anxiety while stepping out of the house remains intact as the corona positive cases in India are rising each day which gives an upper hand to the brands with an e-commerce presence in this uncertain scenario.
The accessibility of the digital shopping mediums along with the increased screen time on social media most brands are leveraging their e-commerce presence with a robust emphasis on relevant content on their social media handles while also focusing on influencer collaborations and enabling to customers to finally indulge in some ‘feel good shopping spree’ by prompting them with heavy trans-seasonal and festive discounts via whatsapp, email and sms. Although e-commerce may still have to face some challenges in terms on supply chain disruptions & partial lockdown. But as for the demand, that’s on soar considering the last quarter of the year is usually the most joyful time of the year.
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