Amway Appoints Amrita Asrani As Chief Marketing Officer

Amway has appointed Amrita Asrani as its new Chief Marketing Officer, according to an update on her LinkedIn profile.

Asrani brings with her an impressive track record, having spent nearly four years at Reckitt where she most recently served as the Global Brand Marketing Director for Fabric Care & Fashion overseeing strategy and innovation.

During her tenure at Reckitt, Asrani played a pivotal role in driving growth in emerging direct-to-consumer (D2C) channels and spearheading a purpose-driven, disruptive global innovation pipeline.

Prior to Reckitt, Asrani held leadership positions at ITC where she served as the Head of Marketing, Business Strategy and New Product Development for FMCG Health & Wellness Foods & Beverages. Her career also includes key marketing roles at GSK Consumer Healthcare and Abbott Healthcare between 2012 and 2016.