Amazon.in, operated by Amazon Seller Services, an affiliate of Amazon.com, has unveiled Creator University and Creator Connect.
Creator University is an educational initiative tailored to empower content creators with essential tools and insights for success in the dynamic creator economy. This program caters to a diverse range of creators, offering curated resources to help established and aspiring influencers build sustainable businesses on the Amazon marketplace.
Creator Connect comprises in-person events aimed at fostering connections, learning, and growth within the Amazon ecosystem. These events coincide strategically with major sales and initiatives, serving to build anticipation for upcoming promotions and attract new creators to the Amazon Influencer Program.
Additionally, it provides a range of interactive opportunities such as workshops led by influencers, chances to interact with Amazon executives and established creators, product demonstrations, trend talks, and more. The inaugural Creator Connect event, ‘A Summer Escape’, debuts on 3 June, 2024, in Mumbai, concentrating on fostering a community of fashion and lifestyle creators in alignment with Amazon Fashion's Wardrobe Refresh Sale.
Kishore Thota, Director, Shopping Experience, India & Emerging Markets, Amazon pointed out, "At Amazon, we recognise the immense influence content creators have on today's consumers. Creator University and Creator Connect is our way of empowering these creators, both established and aspiring, with the tools and knowledge they need to thrive within the Amazon ecosystem. Through these programs, creators will gain valuable resources, connect with industry leaders, and build a sustainable business on our platform. We are committed to fostering a collaborative community where creators can learn from each other and drive informed purchase decisions for our customers.”
In recent years, Amazon has introduced various initiatives for Content Creators. In 2022, Amazon launched Amazon Live, a distinctive live shopping program allowing customers to engage directly with content creators. Creators showcase products, address customer inquiries in real time, conduct polls, and provide limited-time deals.
Additionally, Amazon offers the Amazon Influencer Program, a crucial resource for influencers to monetise their content. Through this program, influencers access tools enabling them to curate and endorse Amazon's products and services to their followers, earning commissions on eligible purchases.
Influencers can monetise their content by sharing their storefront URL or affiliate links, thereby expanding their reach and attracting new customers through their content postings.
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