Account Wins: Lowe Lintas-Amaron, Art-E-Firefox Cycles

Lowe Lintas wins creative mandate for battery brand Amaron

Lowe Lintas has won the creative mandate for Amaron, the flagship brand of Amara Raja Energy & Mobility (formerly known as Amara Raja Batteries).

The incumbent ad agency was Ogilvy, which has been associated with the brand for over two decades.

It is to be noted that this is the second loss for Ogilvy, in a row, after it lost the KFC account to FCB, last month.

The full-service creative agency of MullenLowe Lintas Group- Lowe Lintas will help energise Amaron's brand presence and market share.

Commenting on the partnership, Harshavardhana Gourineni, Executive Director – Automotive & Industrial of Amara Raja Group says, “The decision to partner with Lowe Lintas comes as we look to the future and aim to scale new heights. We chose the agency for its proven track record of building some of the biggest brands in the country through strategic thinking and creative effectiveness, which aligns perfectly with our vision for the next phase of Amaron's growth in taking the brand to newer heights by building the brand which will now represent all the products the brand is diversified into.”

Lowe Lintas will amplify Amaron's brand narrative and drive consumer engagement by creating deeper connections at local, ethnic, cultural, and sub-cultural levels.

S Subramanyeswar (Subbu), Group CEO – India & Chief Strategy Officer – APAC, MullenLowe Group adds, “It is a privilege to be chosen as a partner to lead Amaron’s electrifying journey as they take big strides in the automotive sector! Taking the baton from the brand’s longstanding and respected peer is a massive responsibility for us. I’m glad Amaron found in us the right mix of strategic, creative, and digital capabilities to accelerate the brand and the business in their ambitious next phase of growth.”
 

Art-E wins 360-degree marketing mandate for Firefox Cycles

Art-E Mediatech has secured Firefox Cycles' integrated account. As a part of the mandate, Art-E will be responsible for developing and executing a comprehensive 360-degree marketing strategy for Firefox Cycles that involves in-store to offline marketing; media buying; managing their social media; performance marketing and brand marketing. The mandate will be managed by the agency’s Delhi branch.

Speaking on the new mandate, Amit Dhawan, Partner & CEO, Art-E shares, "Winning this mandate is a testament to our team's creativity, expertise, and dedication. We are excited to partner with Firefox Cycles, a brand that shares our passion for innovation and excellence. Together, we aim to set new benchmarks in the industry. I am confident that this partnership will result in great outreach for the brand, and I can't wait to see where our journey takes us together."

“We look forward to a long-term collaboration by harnessing Art-E’s expertise to deliver exceptional results in today's ever-evolving digital media landscape", comments Sriram Sundreson, CEO, Firefox Bikes.